Social & customer experience
Bringing publishing and customer care together.
A shared platform helped Nahdi’s marketing and care teams work with the same context.
50,000+care cases in 30 days, reported by Emplifi
Read the storyAhmed Galal / Digital marketing & growth
Marketing, with
the bigger picture.
I lead digital marketing teams and help businesses connect strategy with day-to-day execution. My experience spans Nahdi, Nike and Aleph across EMEA and MENA.
The work I’ve done. The work we could do together.
01 / Career & resume
For recruiters, hiring teams & curious peopleThe short version
I build teams.
I connect the work.
Today, I lead five digital marketing pillars at Nahdi, reporting to the CMO and working with teams in Jeddah and Cairo. Before that, I worked across EMEA at Nike and with advertisers across MENA at Aleph.
Digital marketing leadership
EMEA eCommerce
MENA performance marketingFeb 2025 to presentCurrent roleNahdi Medical CompanyDigital Marketing Department Manager
I lead Nahdi’s digital marketing department, reporting to the CMO and working with teams in Jeddah and Cairo.
- My remit covers paid media, SEO, social media, affiliate marketing and vendor monetization.
- I work with the team, agencies and platform partners to set priorities and build in-house capabilities.
- I bring funnel, category and product analysis into conversations about where to invest next.
Jan 2022 to Jan 2025NikeDigital Marketing Manager, EMEA eCommerce
I led full-funnel media for Nike’s EMEA e-commerce business across paid search, paid social and retail media.
- I worked with regional and global teams on measurement, performance analysis and executive reporting.
- My role connected media planning with the wider e-commerce business and its growth priorities.
Jan 2017 to Dec 2021AlephPerformance Marketing Manager, MENA
I worked with advertisers across MENA in retail, banking, real estate and healthcare.
- I developed campaign strategies and recommendations, from planning through to measurement and optimization.
- I also ran training and workshops to help advertisers understand their results and improve the next campaign.
Oct 2015 to Jan 2017Yellow MediaDigital Marketing Strategist
I planned and optimized digital campaigns at Yellow Media, an Egypt Yellow Pages company.
- My work combined lead generation, testing and reporting, with practical recommendations for clients and internal teams.
Sep 2014 to Oct 2015Andalusia Health EgyptDigital Marketing Specialist
I started my career in healthcare marketing, working on social media strategy, content and community management.
An outside perspective
Effie Awards Saudi Arabia2026 jury member
Athar Awards2026 jury member
Selected stories
The work, in context.
One published customer story, alongside two accounts of my career and capability-building work. Each makes the context and my contribution clear.
SEO & AI search
Building search into the marketing team.
Developing SEO as a capability, then extending the work into AI search and generative engine optimization.
SEO + AI searchcapability development
Read the storyPerformance & e-commerce
Connecting media with the commerce team.
Leading full-funnel media across paid search, paid social and retail media for Nike’s EMEA e-commerce business.
EMEAregional e-commerce experience
Read the storyLooking for a marketing leader who can connect the team and the business?
Connect about an opportunity02 / Services
For businesses with something to improveLet’s work on it
A clear plan.
The right people to deliver.
Whether you need a second opinion, a better measurement setup or a workflow that saves time, we can start with one useful conversation.
I lead the engagement. Specialist partners support delivery across the services below. We agree the people, scope and responsibilities before work starts.
Digital marketing
Performance, social, SEO, affiliate and CRM, with a clear job for each channel.
What we can build toward
A focused growth plan, channel priorities and a practical way to track progress.
Explore this serviceAI & automation
Automations, dashboards and practical AI tools that help your team get through the work.
What we can build toward
A working pilot, clear review points and a handover your team can use.
Explore this serviceAnalytics & measurement
GA4, GTM, mobile measurement and BI, from setup and validation to analysis.
What we can build toward
A measurement plan, checked implementation and reporting built around your decisions.
Explore this serviceNot sure where to start?
Start with what
is getting in the way.
A good first step / Marketing review
Find the next useful move.
We look at your customer journey, channels and priorities, then turn the findings into a focused plan.
Explore digital marketingA good first step / Workflow pilot
Choose one task to simplify.
We map a repetitive workflow, agree what a better version looks like and test a small solution with your team.
Explore AI & automationA good first step / Measurement review
Understand why the reports disagree.
We review tracking and KPI definitions, keeping platform attribution, analytics and net delivered revenue clearly separated.
Explore analytics & measurementHow we would work together
- 01
Talk it through.
What are you trying to change? What have you already tried?
- 02
Agree the work.
Define the scope, people, deliverables and how we will judge progress.
- 03
Build & review.
Work with the right specialists, test the result and keep you involved.
- 04
Hand it over.
Leave your team with the work, documentation and a clear next step.
Tools & platforms
Familiar tools.
A purpose for each one.
These are tools I work with or can support through specialist partners. We choose the setup around the work you need done.
Google Ads
Meta
TikTok
GA4
Google Tag Manager
AppsFlyer
Tableau
Power BI
n8n
ZapierAlso in scope: Adjust, Firebase, BigQuery, Looker Studio, Supermetrics, Make, Google Apps Script, Notion, CRM and affiliate platforms.
A few useful answers
Before we talk.
How do your consulting services work?
I lead the brief, scope, coordination and quality review. Specialist partners support implementation across marketing, AI and analytics. You know who is doing what before the work starts.
Can we start with a small project?
Yes. A focused audit, a tracking review or one automation pilot is often a good place to start.
Are you open to career conversations too?
Yes. The resume chapter is for recruiters and hiring teams exploring digital marketing, e-commerce growth and retail media leadership.
How can I contact you?
LinkedIn is the best place to reach me for now. A short note about the project or role is enough to start a conversation.
A conversation is a good start
What are you
working on?
A role or a team.
Tell me about the business, the role and what you want the next person to change.
Connect about a roleA project or a problem.
Tell me what is getting in the way. We can work out whether I’m the right person to help.
Discuss a project on LinkedInNo long brief needed. Let’s start with the context.